SERVICES
Occam’s Razor posits that the simplest answer tends to be the best one. While we’re pretty sure William of Ockham, the 14th century philosopher who first articulated the principle, wasn’t talking about branding and design, we think it’s a perfect fit.
Projecting a clear and simple brand message, however, isn’t always so simple. That’s where we come in.
We look at the essence of your business from a strategic perspective and ensure that your brand remains consistent across all of your marketing, sales and communications platforms. By evaluating your current materials and processes we identify what works and what needs improvement and how you can make your communications more efficient and effective.
We could go on for pages and pages extolling the benefits of simplification, describing the intricacies of our design and brand philosophies and preaching the power of a clear vision. But wouldn’t that be a bit hypocritical?
Instead we’ll keep it simple. If you want to see examples of what we mean, check out our portfolio.
Any questions? Give us a shout. |
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RESEARCH
Clear and simple doesn’t stop here. We dig through the rubble of market research and deliver the insights that are relevant to your business. By showing you your brand through the eyes of your stakeholders we give you the tools you need to improve the way you operate.
Brand Evaluation + Equity Research • Naming Research
Target Audience Profiling • Consumer / B2B Focus Groups
Visual Identity Evaluation
SIMPLIFICATION
We won’t belabor this point. Simplifying your communications materials and processes can make you more effective and give you the best bang for your buck. It’s not as simple as it sounds. Let us help.
Communications Audits • Communications Campaigns
Applications Forms + Enrollments Kits • Plain English Writing
Welcome Books • Disclosures + Regulatory Information
Newsletters + E-Newsletters • Bills, Invoices + Premium Notices
DESIGN
Good design brings your brand to life visually. Of all the places where the clear and simple philosophy rings true, design is perhaps the most important. We take what sets your business apart, sand it, buff it, polish it and make it shine.
Logo/Visual Identity • Collateral • Advertising • Packaging
Launch Programs • Brand Evaluation • Brand Strategy
Brand Identity Design • Brand Architecture Systems
Messaging Strategy Implementation Planning • Brand Guidelines
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INTERACTIVE/ONLINE
More often than not your customers and prospects form their first impressions of your business online. Whether it’s your homepage, a partner’s, a critic’s or even a competitor’s website, perceptions are being developed online. If you’re not shaping your brand online, you can be sure someone else is. From strategy formulation to implementation to measurement, we can help you every step of the way.
Websites • Corporate Videos • Social Media Marketing
COMMUNICATIONS
Whether its customers, investors, partners or employees you want to engage your audience in a clear and consistent manner. That doesn’t mean you have to be boring, though. We’re experts at developing creative communications that engage your stakeholders in new and innovative ways.
Collateral Systems • Marketing Brochures • Trade Shows
Monthly Statements • Sales Materials, Product + Plain
Literature Promotion + Awareness Campaigns • Newsletters
Fact Books • Fact Sheets
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